Why community matters

By on October 1, 2016

While some of us consider ourselves to be loners who do not need the help of anyone else to get to where we would like to go, the importance of community cannot be neglected. However, the concept of community can be quite difficult to define, as it can mean several things to several different people.

Community is often overlooked when it comes to our careers, but it is at the basis of any networking event. Networking events not only allow us to place ourselves in front of a large amount of movers and shakers, they provide us with the opportunity to rub elbows and get to know one another more closely.

Those who can develop meaningful connections with clientele and colleagues in their chosen industry are able to enjoy a far greater level of success than those who live on an island of their making and refuse to get to know other people in their industry on a more meaningful level.

Community also matters when it comes to keeping your work force happy and contented. If a company's work force does not feel truly engaged, they are less likely to perform to the best of their abilities. Humans do not reach their full potential without helpful encouragement from the people around them and that's what community is all about.

Those who wish to make money on blogs also need to consider the importance of community. There are many who use blogs as a means of connecting with their client base and consider them to be a great method for promoting goods and services. However, entrepreneurs who make money on blogs are able to embrace their usefulness when it comes to developing a closer connection with their clients.

Blogs create a greater sense of community by allowing writers to converse directly with current clients, as well as prospective clients. By reading the comments section and replying to well thought out questions, the entrepreneur is able to develop a greater rapport with the commenter.

A reader is more likely to return to a blog in the future if they believe that their comments are not falling on deaf ears. Blogs can also be used as a means of rectifying consumer complaints, by providing them with an easy way to offer their feedback when problems arise. Being able to speak directly to personnel who are able allows the client to feel as if they are part of a community, instead of a mere customer.

Community will always matter, even in a world where more business is being conducted online than ever before. With the help of and, you can learn more about the importance of community and improve your blogging and networking techniques as a result.

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1 Comment


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