By Irfan Khalil on September 23, 2016
1. Know Your Niche
Blogs that are written by people who are blissfully unaware of their own niche tend to go unread more often than not, which is why it is important to know what you speak and speak what you know. Before you begin the process of writing a blog, ask yourself one crucial question: what does my target audience need to hear and am I qualified to provide this information? If the answer is yes, then proceed accordingly. If the answer is no, this is a sure sign that you need to continue to educate yourself on the matter.
2. Don't Try To Be Someone You're Not
When readers seek new information about topics that intrigue them, they look to those who are able to be themselves and converse with them in a conversational manner. A blog should never read like it is being written as a sales pitch, it should read in a manner that draws the reader in and makes them feel as if they know the writer on a more personal level, whether it is about networking events, free ads or finding jobs.3. Add Links Linking to other blogs in your niche lets readers learn more and shows your willingness to provide credit where it is due. Not only does this increase your number of readers and help you to build connections with fellow bloggers, it also provides a useful way for your site to climb even higher in organic search engine rankings, without having to utilize black hat tactics.
4. Add Photographs
A blog that is written about promoting business and/or socializing generally should include relevant imagery that draws the reader's eye to the text. When a blog does not include pictures and merely consists of uninterrupted blocks of text, this is a major turn off to the reader. If you plan to use images, make sure that they are tested before the blog is published. A blog with images that will not properly load will fall by the wayside quickly and sink like a stone when it comes to online search engine rankings.
5. Be ResponsiveJob seekers, business personnel and advertisers can all benefit from blogs by using them as a means to converse with those who are taking the time to read their work. While every comment that is made on your blog does not necessarily warrant a response, you should take the time to respond to those that do. It also never hurts to thank people who offer genuine compliments for taking the time to read.